- Black Friday officially begins November 27
- Some Black Friday TV deals have gone live early
- Prices can fluctuate regularly, and could improve closer to Black Friday
- Soundbars also receive big discounts
If you’ve been eyeing up a new TV, then the next few weeks could well be your favourite of the year. Yes, it’s Black Friday sales time in Australia, and that means many of the best TVs will be seeing their prices slashed at a variety of retailers.
Whether you’re after a big-screen OLED TV or a smaller mini-LED model for a bedroom or gaming setup, the Black Friday TV sales often deliver some of the lowest prices of the entire year. I’ll be keeping this page updated throughout the shopping period, and will continue tracking prices beyond Cyber Monday to catch any deals that stick around.
I should point out that TV prices can fluctuate throughout the Black Friday sales period, and in previous years I’ve seen certain sizes discounted one day, and others the next. In short, if you see a price you like on a TV you love, it can pay to take the plunge right away.
And it’s not just huge price cuts you should be looking out for. Some Australian retailers also offer bundle deals, allowing you to save even more when you pair a new TV with a soundbar.
Speaking of soundbars, they also receive their fair share of discounts during Black Friday, and you’ll find my top recommendations towards the bottom of this page.
Best retailers for Black Friday TV & soundbar deals
Best Black Friday TV deals in Australia 2026
LG Black Friday TV deals
C6 OLED TV (42-inch): was $1995 now $1464
The LG C6 continues to set the bar for what can be achieved in a ‘mid-range’ OLED TV, and I now consider it the best TV for most people. It serves up sumptuous colours and incredible brightness, and it offers every gaming feature you could ever want. Make sure to hit the Price Beat button for the full saving.View Deal
B6 (65-inch): was $3295 now $2388
I currently consider the LG B6 to be the best cheap OLED, and that’s especially true now that it’s received a decent discount in its 65-inch guise. While the C6 and G6 offer more in terms of features and technologies, the B6 still gives you all the benefits of OLED, including pure blacks and infinite contrast. If you’ve been wanting to make the move the OLED, this is a great opportunity to do so. Make sure to hit the Price Beat button for the full saving.
Alternatively, the smaller 48-inch model is available from Amazon for AU$1,675 (down from AU$1,999).View Deal
G6 (55-inch): was $3995 now $3178
Only the 55-inch LG G6 is discounted at the time of writing, and you can save a little extra thanks to The Good Guys’ Price Beat feature. This flagship OLED uses a second-generation Primary RGB Tandem OLED panel, and it benefits from a superior anti-reflective layer, to deliver sumptuous colour, contrast and brightness. View Deal
As you can read in my LG StanByMe 2 review, after living with this quirky TV for a few weeks, I found it to be a genuinely useful addition to my home. It can attach to a rollable stand, can be used in a tabletop stand mode, or hung on a wall. It’s touchscreen-enabled too, making it great for interactive games. At full price I think it’s tough to recommend, but this saving, made possible thanks to Price Beat, helps that somewhat. Make sure to enter code SAVENOWat checkout for the full saving. View Deal
Samsung Black Friday TV deals
S95H (65-inch): was $5295 now $3431
It might feature a controversial design in the form of a silver rear panel that can’t be removed (but is designed with wall-mounting in mind) but the Samsung S95H is one of the best screens we’ve ever tested. It pairs a “bright, colourful, contrast-rich picture” with a full suite of gaming features, and it really does demand to be seen. Make sure to hit the Price Beat button for the full saving.
Also available direct from Samsung for AU$3,381 with code BF11until 11.59pm AEDT November 13.View Deal
The Frame LS03HE: was $1595 now $1241
The latest version of the popular The Frame TV series a more powerful processor for handling tasks such as 4K upscaling and AI features, HDMI 2.1 compatibility and 7 years of OS updates promised.View Deal
The Frame Pro LS03HW (65-inch): was $3199 now $2680
Samsung’s popular Frame TV gets a welcome mini-LED upgrade in this new model. It ditches the QLED panel and has it replaced by a NeoQLED, and it gets a fully wireless One Connect box. Enter code SAVENOWfor the best price.View Deal
S85F (65-inch): was $3299 now $2799
The S85F is Samsung’s entry-level OLED for 2025, but given its high level of performance, you’d be forgiven for thinking it sat higher up in in the range. It serves up deep blacks, strong contrast and vibrant colours, everything you could want from an OLED TV really.
Read our full Samsung S85F reviewView Deal
S90F (55-inch): was $1695 now $1495
The S90F launched in 2025, and is the step-down model from the S95F, but in terms of overall performance, there’s not a whole lot in it. So, if your budget can’t quite stretch to a flagship screen, you won’t be disappointed with this model. View Deal
•View more of the latestSamsung Black Friday dealsin our dedicated guide.
Sony Black Friday TV deals
Bravia 8 II (65-inch): was $5299 now $3845
If you’re a loyal Sony fan, then the company’s latest Bravia 8 II QD-OLED should pique your interest. As we said in our review of the TV, it performs superbly in dimly lit conditions, serving up a picture that is “impressively punchy”. Turn the lights up and things can suffer a little, but overall this is Sony’s best picture quality to date. Hit the Price Beat button for the full saving.View Deal
Bravia 5 (65-inch): was $3399 now $2167
A decent price drop on Sony’s mid-range Bravia 5 mini-LED TV. We recently published our review, and found it delivered a superb performance, especially given its price. Expect deep blacks, great contrast and minimal blooming. View Deal
TCL Black Friday TV deals
C7L (65-inch): was $2495 now $1829
Our reviewer claimed this be “one of the best-value TVs on the market” in our TCL C7L review. It serves up an impressive picture, and is particularly useful as a gaming TV. Throw in excellent colour reproduction by way of the company’s new Super Quantum Dot tech, and you have yourself a tempting proposition.View Deal
C8L (75-inch): was $3995 now $3285
Similarly, we’ve not yet reviewed the flagship C8L — although the US-only QM8L is virtually identical — but once again you can expect improved picture quality, aided by the SQD technology and a shedload more dimming zones which promise stronger contrast when watching movies and TV shows. Hit the Price Beat button for the full saving.View Deal
Black Friday soundbar deals
Arc (white): was $1499 now $999
The Sonos Arc soundbar has been discontinued by its maker, meaning whatever stock is left is all there will ever be. Fortunately, Sonos does still seem to have the white one in stock, alongside a tidy AU$500 discount, making it the place to go if you want to invest in this powerful Dolby Atmos soundbar. View Deal
If your budget can stretch a little further, then you won’t regret investing in the Sonos Arc Ultra, one of the best one-box Dolby Atmos soundbars you can buy. It offers a raft of improvements over its predecessor, including some clever speaker driver technology, resulting in spectacular sound. We do wish for more HDMI inputs and DTS:X support, but otherwise, it’s fantastic. Hit the Price Beat button to get the best price.View Deal
The Sonos Beam Gen 2 is a simply superb soundbar, especially at this price. It delivers a convincing Dolby Atmos soundtrack and it sounds great with music (as you’d expect, being Sonos). View Deal
HW-QS700F: was $999 now $599
This Samsung soundbar has the clever ability to automatically adjust its sound output depending on whether it’s mounted on a flat surface or on a wall. Whichever orientation you opt for, you’ll be rewarded with a powerful, detail-rich sound. It’s not the most accomplished performer when it comes to genuine surround sound, although we do love how well it performs with music. Enter code SAVENOWfor the full saving.View Deal
Samsung has long been king of the Dolby Atmos soundbar packages, and the latest Q990H is no different, so it’s great to see it with such a significant discount. In truth, there isn’t a hugeamount different to the Q990F, but with the price difference not being much, it makes sense to me to get the latest version. Enter code SAVENOWfor the full saving.
Read our full Samsung HW-Q990H reviewView Deal
HW-Q800H: was $1099 now $635
We’ve not reviewed the Q800H just yet, but considering we felt the Q800F that came before was one of the finest soundbar upgrades for most people, it stands to reason its successor is going to be equally impressive. Use code SAVENOWfor the best price.View Deal
Bar 1300MK2: was $2499.95 now $1999.96
A stonking saving on this uber-powerful JBL Dolby Atmos soundbar. Plus, it has the added benefit of removable side speakers that convert into rear speakers for a full surround effect. They can also be used independently as Bluetooth speakers. Make sure to get your own JBL Australia coupon code to save 20% and get the deal price here.View Deal
S95TR: was $1699 now $1290
A great saving here on LG’s 9.1.5-channel Dolby Atmos soundbar, making it a deal you really should pay attention to. It’s a genuinely great and immersive soundbar. The wireless subwoofer delivers thunderous bass, while the soundbar and rear speakers work in unison to deliver effective and authentic Dolby Atmos soundtracks. Enter code SAVENOWfor the best price.View Deal
Black Friday TV deals 2026 FAQ
When will the best Black Friday TV deals start in 2026?
Black Friday has been officially penned in for Friday November 27 2026. However, as we saw in November 2025, the discounts started to crop up earlier. This varies from retailer to retailer as they try to outdo each other with earlier and earlier sales, but the best deals typically happen between Black Friday and Cyber Monday.
Where are the best places to find Black Friday TV deals?
In Australia, you’ll find the best Black Friday TV deals from many of the usual brick and mortar retailers including JB Hi-Fi and The Good Guys, along with several reliable online stores. Discounts will usually consist of hundreds of dollars off the usual RRP, while some models (most often clearance stock from last year) will even get slashed by thousands.
Should I wait until Black Friday for TV deals?
In general, yes. However, there will be other major sales events during the year, including the EOFY sales and Afterpay Day. Both of these can often be good times to look out for TV deals, but from our experience, Black Friday is when we usually see the biggest discounts.
Then there’s also Cyber Monday to consider. However, we’d recommend going for the best Black Friday TV deals rather than waiting for Cyber Monday, but if you don’t find what you’re looking for, it’s a great second chance to find a discounted TV.
Essentially, any online store is worth keeping an eye on over Black Friday weekend; after all, it’s a sales event dedicated to online shopping.
