NBCUniversal Nov. 11 previewed the next phase of the Peacock mobile app. The update aims to make the app central to where users can build connections with their favorite TV shows, films, sports and franchises.
The app is deemed critical as NBCUniversal spins off from Comcast, because cross-device users generate double the engagement of TV-only viewers, making smartphones the primary engine for growing ad revenue and retaining subscribers, according to the media giant.
Currently in testing, the Peacock updates are scheduled to roll out through early 2027. They are designed to deliver the right content in the right format at different moments throughout a user’s day, building on existing tools such as Your Bravoverse, Clips Feed and Peacock Performance View.
Together, these upgrades aim to create a more dynamic, tailored mobile experience that turns casual browsing into active engagement across NBCUniversal’s entertainment, live sports, events and news.
Peacock is testing new home page browsing features designed to help viewers quickly return to their favorite titles and more easily discover what to watch.
The enhancements will gather episodes, podcasts, clips, games, microdramas and live moments into one place for major franchises such as “Minions,” “The Traitors,” “Love Island USA,” and “One Chicago,” among others.
The “Jump Back In” option enables mobile users to watch previously-viewed content at the top of the app for easier access. “Dynamic Discovery Formats” adds features such as “Trending Stack” and “Direct Access” to give users more control and interactive ways to browse.
“Clips Feed” combines vertical video clips with podcasts and the “Your Bravoverse” reality platform, syncing short-form videos with full-length episodes.
Peacock is also making live viewing more adaptive, personal and participatory. The app will expand its live vertical video tests to include “The Voice” live simulcasts, NCAA basketball games, and golf. These tests will help develop a new “Dynamic Video Player” built around two key features:
“Automatic Orientation Switching” transitions between vertical and horizontal playback based on how the device is held while keeping the main action centered in the frame.
“Dual-Screen Stats View” displays live player statistics and deeper game details directly beneath the video feed during future NBA broadcasts.
Peacock is also testing a new conversational AI Search feature.
Viewers can begin their search with a specific title, mood, theme, similar show, or scenario, and then refine or pivot their results through natural follow-up requests inside an in-app chat.
As different actors, genres, franchises, or cultural moments catch their eye, users can seamlessly redirect their search without ever having to start over.
Additionally, Peacock’s new membership program — currently in beta ahead of a wider 2027 rollout — aims to offer eligible subscribers exclusive perks, benefits, and activities tied directly to their favorite movies and shows.
