Wait, what’s the “Snowflake instance”?
Credit: JUSTIN TALLIS / AFP
UK fashion retailer ASOS has reportedly been hacked, and its customers are finding out about it in an unusual way.
According to the BBC, shoppers in the UK are being spammed with pop-up messages from within the official ASOS app, seemingly sent by hackers who have seized control over some part of ASOS’ IT systems.
“Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it,” reads one message, per an X user posting a screenshot on Tuesday.
Anyone else get the ASOS hacked notification? Any ideas? pic.twitter.com/WZkWta5dek
— Matt Salisbury (@mattrsalisbury) October 6, 2026
Judging by posts on social media, the incident appears to be fairly widespread, with dozens of people reporting that they’ve received this message.
Snowflake is a data storage company which ASOS may be using, though Snowflake’s official website doesn’t mention it in its list of partners. ASOS itself hasn’t posted anything about the incident through its official channels; Mashable has contacted the company and will update this article when we hear back.
For now, ASOS app users should refrain from using the app and they should definitely not click the link included in the pop-up message. If you must know, the link leads to a Telegram channel of a group called the “Xuanye Group,” which has used the channel to brag about hacking ASOS.
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