‘We test what others don’t do’: SAP tells us how it is helping TSG Hoffenheim’s football journey hit new heights – and why its AI efforts in sport are only getting startedmyappsplusNovember 11, 2026 “At the end of the day”, “it’s 11 versus 11”, we’ve all heard the cliches – but what if football teams could get an extra advantage with their use of technology?
