Defense is operating in an environment where the pace of change continues to increase. Adversaries are adapting quickly and technology development cycles are becoming shorter. The boundaries between physical and digital operations are also becoming harder to define, while military commanders have more information available to them than ever before.
AI in customer experience has reached the point where a good conversation is no longer enough. ServiceNow, Salesforce, and Synthflow are all pushing the market toward systems that take action inside customer workflows, from resolving cases to scheduling field work and activating customer data.