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Browsing: marketing
Your usual array of AI slop isn’t just relegated to fake images of celebrities, altered historical figures, posters for films that don’t exist and cats in a boxing pose.
For years, business leaders treated digital marketing as a series of isolated experiments. There was a silo for search engine optimization, a separate budget for paid ads, and another isolated team handling social media. Today, that kind of fragmentation is a massive liability. True omnichannel visibility requires a unifying intelligence to connect the dots.
In this episode of Conversations with MarTech, we dive deep into the massive paradigm shift happening across the marketing industry as basic, rule-based automation gives way to truly autonomous marketing.
Ahead of next month’s launch, Google is beginning the marketing push for Googlebooks with Henry Cavill.