Author: myappsplus

Think of your ad budget as poker chips. Amazon told you the game: second-price auction, meaning if you win, you pay just one cent above the next-highest bid. Bid aggressively, because you’ll never pay your full hand. Except, according to the FTC, Amazon was quietly dealing from a stacked deck.

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For years, legacy technology has been a problem companies knew they needed to solve, but one they often struggled to tackle. The cost, complexity, and risk of replacing business-critical systems could make modernization feel like a disruption to manage instead of an opportunity to pursue. But with the rise in customer expectations and the changes…

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