Peacock is raising prices across all three of its subscription plans.
New customers will pay more immediately, while existing subscribers will see the higher rates on bills from September 17.
The ad-supported Peacock Premium plan is increasing from $11 to $13 per month. Premium Plus is going from $17 to $20. The Select plan, which offers a more limited selection of programming, is also going up from $8 to $9 per month.
Annual subscriptions are getting more expensive too. Peacock Premium will now cost $130 a year, up from $110, while Premium Plus rises from $170 to $200. Select is increasing from $80 to $90 annually.
The latest increase comes after Peacock also raised prices in 2025, though the timing is particularly notable. The new rates are arriving just as Peacock heads into a busy period for live sports.
Peacock carries Sunday Night Football, the full NBA broadcast schedule, MLB and WNBA coverage, alongside the English Premier League. The new prices take effect just before the Premier League season gets underway. The NFL regular season is also fast approaching, and the 2026-2027 NBA season is due to begin in October.
The service is also leaning on its wider entertainment catalogue to justify the higher cost. Subscribers can watch shows including Love Island USA, The Traitors, Yellowstone, The Real Housewives and Law & Order, alongside films such as Wicked, Obsession and The Super Mario Galaxy Movie.
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There are also more releases on the way. These include Line of Fire, The Traitors: New Blood and Crystal Lake, a Friday the 13th prequel series.
For anyone already subscribed to Peacock, there is at least some breathing room before the increase appears. Existing customers won’t see the new pricing on their bills until September 17 or later. Meanwhile, new subscribers will pay the higher rates immediately.
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