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Amazon has nailed down its holiday plans. Today, the retail giant announced that it will host Black Friday Week and Cyber Monday sales from Nov. 19 to Nov. 30 — that’s 12 straight days of deals.
In a company blog post, Amazon said its holiday savings events will feature “millions of deals across popular categories and new daily themed deal drops,” including “double drops” on Black Friday and Cyber Monday proper. Here’s what you need to know before you start filling your cart.
When does Amazon’s Black Friday sale start?
Amazon’s Black Friday Week sale will begin at 3:01 a.m. ET (12:01 a.m. PT) on Thursday, Nov. 19, a week before Thanksgiving Day.
This will be the fourth year in a row that Amazon starts its Black Friday sale at least a week early. (The actual holiday falls on Friday, Nov. 27 this year.)
Amazon is hardly the only major retailer that draws out its Black Friday programming. Best Buy, Target, and Walmart are also offering Black Friday deals throughout the month of November — a win for early birds who are worried about popular gifts selling out as the holiday shopping season revs up.
When does Amazon’s Cyber Monday sale start?
Amazon hasn’t officially said when its 2026 Cyber Monday sale will start, but in the past, it’s kicked off the day right after Black Friday. With that in mind, Mashable’s Shopping team expects Amazon to make the shift into Cyber Monday mode on Saturday, Nov. 28 this year.
Is Amazon offering early Black Friday deals?
Yes, Amazon has already dropped a bunch of early Black Friday deals. Head to amazon.com/blackfriday and look for the offers with a red “Early Black Friday Deal” label. (If you’d rather not sift through them all yourself, check out our running list of Amazon’s top early Black Friday deals so far.)The best tech deal this week
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Now through Nov. 14, Amazon is supplementing these with “early Haul-iday deals” on Amazon Haul, its Shein-rivaling budget storefront. Shoppers will encounter $1 flash deals there all week, plus a selection of 11-cent deals on Nov. 10 and 11.
What to expect during Amazon’s Black Friday sale
On each day of its Black Friday Week and Cyber Monday sales, Amazon will run themed daily deal drops called “Today’s Big Deals.” They’ll involve limited-time discounts of up to 60% on popular products from brands like Balsam Hill, HydroJug, and Theragun, and they’ll go live once a day except on Black Friday and Cyber Monday proper. Shoppers will get two batches of Today’s Big Deals on those days: once at 3 a.m. ET, then again at 11 a.m ET.
Beyond those drops, here are the kinds of Black Friday deals shoppers can expect to see on Amazon in the coming weeks, it said:
Amazon devices and services
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Save up to 35% on Amazon’s latest gadgets, including the new Alexa Photo Frame, Alexa tablets, Echo Show 16, Echo Time, and Fire TV Stick 4K
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Save up to 45% on Amazon’s 2024 Kindle Colorsoft, 55-inch Ember Artline TV, and 55-inch Ember Mini LED-Series TV
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Get a $1,500 gift card when you buy or lease a new car through Amazon Autos from Nov. 12 to 30
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Get three months of Amazon Music Unlimited for free (a $38.97 value)
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Get three months of Kindle+ for free (a $35.97 value)
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Save up to $600 on select Sony and Hisense TVs
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Save up to 50% on select headphones and speakers from Beats, JBL, Marshall, and Sonos
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Save up to 30% on select laptops and gaming PCs from Alienware, Acer, Asus, HP, and Lenvoo
Home and kitchen
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Save up to 40% on select Ninja appliances, including the Creami, Foodi, and Slushi
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Save up to 40% on select iRobot and Bissell floorcare
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Save up to 30% on select Yeti and Solo Stove gear
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Save over $200 on select Breville espresso machines
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Save up to $80 on select Levoit air purifiers
Beauty
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Save up to 50% on select Crayola and Melissa & Doug crafts
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Save up to 45% on select Magna-Tiles, Mattel, Nerf, and Play-Doh toys
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Save up to 30% on select Barbie and Hot Wheels toys
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Save up to 30% on select Ravensburger games
Books
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Save 80% on Game Changer by Rachel Reid (the first book in the Heated Rivalry series)
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Save 60% on Strangersby Belle Burden
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Save 55% on Kinby Tayari Jones
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Save 50% on Yesteryearby Caro Claire Burke
Holiday decor
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Save up to $500 on select Balsam Hill and Fraser Hill Farm artificial Christmas trees
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Save up to 35% on select Lenox ornaments
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Save up to 30% on select Hallmark cards, gift wrap, and ornaments
These will likely be some of Amazon’s most competitive deals of the year. However, know that its prices may not be as low as they’ve been on Black Fridays past. That’s because myriad products have seen price increases in 2026 due to factors like higher fuel costs, tariffs, and the ongoing memory shortage, aka “RAMageddon.”
The latter is the reason why Amazon raised the prices of its Kindle e-readers, Fire TV Sticks, and most Echo smart speakers in August.
Do you need to be a Prime member to shop Amazon’s Black Friday sale?
Amazon’s Black Friday sale won’t be exclusive to members of its Prime program. This is one of the main things that separates it from other Amazon events like Prime Day and Prime Big Deal Days.
Does Amazon price match?
No, Amazon does not price-match competitors’ deals — not on Black Friday, nor any other day of the year. If you find a better price on something you’ve recently purchased there, you’ll have to return it to Amazon and rebuy it where it’s cheaper.
What is Amazon’s holiday return policy?
Most items purchased on Amazon from Nov. 1 to Dec. 31 can be returned through Jan. 31, 2026, except for Apple products, which have a return deadline of Jan. 15, 2027.
Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.
