Screenless trackers are all the rage right now, even though they’ve existed for decades. For instance, Whoop launched its first tracker in 2015, launching as among the first, if not the first of the category. In March, Whoop raised $575 million, garnering itself a $10 billion valuation, signaling increased interest in the space. But Whoop is now…
Apple is in the process of developing a new screen-less fitness tracker that would put it into competition with Whoop — the fitness tech firm whose valuation recently crested $10 billion.
