Browsing: Startups

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You’ve built the product. Now you need customers. But when you’re starting from zero, there may be no marketing budget, established brand, or sales team to help you find them. So how do you get the first 1,000 people to take a chance on what you’ve built?

When Sara Tashakorinia’s husband died in a car accident eight years ago, the last thing she needed was the roughly 570 hours of paperwork it takes, on average, to settle a loved one’s affairs. But for millions of people each year, this is their reality: a crushing loss, followed by a soullessly mundane avalanche of…