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Amazon is going to make it easier to shop when you’re watching TV. The retail giant on Thursday announced a series of new features that will allow customers to discover products across thousands of Prime Video titles through integrations with its existing X-Ray experience, which today displays real-time actor bios, character names, soundtrack music, and…

Jump to… 1.Top deals 2.Appliances 3.TVs 4.Apple devices 5.Laptops 6.Smart home 7.Headphones

If you’ve been letting Google’s AI Mode handle your shopping research, you might want to double-check those prices. Researchers at Product Rise found that when the same product appeared in both AI Mode and traditional Google Search, the AI-powered experience showed a price that was 21.6% higher on average.

Amazon continues to experiment with how AI can be used to improve the shopping experience, resulting in Tuesday’s launch of a new feature within its Alexa for Shopping AI assistant called “Update Me When.” This latest addition can send consumers personalized notifications when something new or relevant happens that could lead to a purchase.

Last month, a report suggested Apple was working on a new AI-powered shopping assistant for the Apple Store app on iPhone and iPad.

TL;DR: Get a 1-year Sam’s Club Membership for $25 (MSRP $60) and make everyday shopping a little easier on your wallet.