UK marketers are entering a decisive phase. Digital advertising investment continues to grow, retail media and connected TV are becoming more central to media plans, and artificial intelligence is moving from experimentation into everyday campaign operations. Yet, the basic commercial question has not changed. Can marketers prove that each pound spent is generating measurable value?
Oct. 9, 2026 /PRNewswire/ — Fospha, the measurement system enterprise teams run on every day, has relaunched as one connected system. It unveiled the full suite at Fospha & Friends, an exclusive rooftop evening on the second night of Advertising Week New York
The manufacturing sector is predicting a shortfall of 1.9 million manufacturing jobs over the next 10 years. As industry moves towards autonomy, trusted measurement will be essential for assessing the quality of the decisions these technologies make. From optimizing production lines and validating critical infrastructure to enabling scientific discovery, organizations continually rely on data to…
