UK marketers are entering a decisive phase. Digital advertising investment continues to grow, retail media and connected TV are becoming more central to media plans, and artificial intelligence is moving from experimentation into everyday campaign operations. Yet, the basic commercial question has not changed. Can marketers prove that each pound spent is generating measurable value?
Locala brought together senior marketing leaders from across APAC for a closed-door roundtable luncheon in Singapore to discuss how AI and agentic technologies are changing the way brands approach media planning, activation, and consumer engagement.
