Browsing: Amazon

Amazon continues to experiment with how AI can be used to improve the shopping experience, resulting in Tuesday’s launch of a new feature within its Alexa for Shopping AI assistant called “Update Me When.” This latest addition can send consumers personalized notifications when something new or relevant happens that could lead to a purchase.

Think of your ad budget as poker chips. Amazon told you the game: second-price auction, meaning if you win, you pay just one cent above the next-highest bid. Bid aggressively, because you’ll never pay your full hand. Except, according to the FTC, Amazon was quietly dealing from a stacked deck.