New immersive experience digitally recreates LG’s IFA 2026 exhibition, allowing consumers to explore the stand and discover its latest products from anywhere in the world
LG Electronics and Trusted Reviews have partnered to create an immersive digital recreation of LG’s IFA 2026 exhibition, allowing consumers around the world to virtually explore the stand and discover the products and innovations showcased in Berlin.
Captured at IFA 2026 using advanced LiDAR technology and the world’s first 24K 3D camera, the interactive experience creates a highly detailed digital twin of LG’s physical exhibition space.
Rather than simply viewing images or video from the show, visitors can move freely around the LG stand, explore different areas and interact with hotspots placed throughout the experience.
Each hotspot provides additional information about the products on display, including key features and specifications, creating an interactive product discovery experience that remains accessible long after IFA has closed.
Extending the IFA Experience Beyond Berlin
IFA remains one of the world’s most important showcases for consumer technology, but the physical exhibition is accessible for only a few days and to those able to attend in person.
The collaboration between LG and Trusted Reviews explores a new approach to extending the value and reach of major technology exhibitions.
The digital experience is also integrated directly into Trusted Reviews’ coverage, combining an immersive exhibition environment with independent editorial content and product information.
Dan Michelson, Marketing Director at LG Electronics, said: “IFA gives us an incredible opportunity to bring our latest innovations together and allow visitors to experience them first-hand. Working with Trusted Reviews means that experience no longer has to end when the doors close in Berlin. The digital experience gives people around the world the opportunity to explore our IFA showcase and discover the products and technologies we brought to this year’s show.”
Chris Dicker, CEO, Candr Media said: “Technology exhibitions are extraordinary physical experiences, but traditionally much of that experience disappears when the show ends. We wanted to explore how we could change that.
“By combining ultra-high-resolution 3D capture with interactive product information and the reach of Trusted Reviews, we’ve created an experience that allows LG’s IFA stand to live on digitally and gives our audience a completely new way to discover the products launched at the show.
“We believe this could represent an exciting new way for technology brands to extend the impact of major exhibitions well beyond the people able to attend them in person.”
Explore LG at IFA 2026
Visitors can explore the complete stand, move between the different exhibition areas and select interactive hotspots to discover more about LG’s latest products and innovations.
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