Apple on Wednesday unveiled its latest iPhones and Apple Watches at its first fall event under newly appointed CEO John Ternus. The main event was the tech giant’s highly anticipated first foldable phone, the iPhone Duo. Apple also announced its iPhone 18 Pro lineup, along with new AirPods, and more.
We’ve compiled all of the announcements from today’s “Surprise and Shine” event.
iPhone Duo
Apple’s first foldable, the iPhone Duo, features a 7.6-inch Retina display when unfolded, while its outer display measures 5.4 inches. The company said that the new device was “inspired by the versatility of iPad.” The inner display features an “underdisplay” camera that gives users an all-screen feel.
Apple says the iPhone Duo delivers up to 31 hours of video playback on its inner display and up to 44 hours on its outer display.
The phone features a 48-megapixel fusion main camera and a 48-megapixel ultrawide camera with 2x optical zoom. As with other foldable phones, users can take rear-camera selfies and look at previews on the outer display.
The Duo’s hinge is made from Grade 5 aluminum and comprises more than 100 specially engineered components designed to ensure smooth opening and closing.
The iPhone Duo starts at $1,999 with 256GB of storage and is available in two colors. Preorders for Apple’s new foldable open October 16, with the device hitting stores on October 23.
iPhone 18 Pro and iPhone 18 Pro Max
The new iPhone 18 Pro lineup retains the same design as its predecessors, but its biggest upgrade comes in the form of enhanced cameras.
The new Pro series camera features a 48-megapixel sensor with a variable aperture controlled by six thin blades. This system is expected to improve low-light photography while also increasing shooting speed. The camera software also introduces new Pro controls, including white balance, shutter speed, aperture, and a histogram. In addition, new “Photographic Styles” offer greater customization with texture and grain controls.
The new camera can record 4K video in Dolby HDR Vision and apply cinematic effects after shooting the footage.
The iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max starts at $1,299, which is $100 more than last year’s models. Preorders will open Saturday, with both devices officially available on September 18.
Apple Watch Series 12 and Apple Watch Ultra 4
A new “Sound Recognition” feature can listen for sounds such as sirens, alarms, doorbells, and a baby crying, providing helpful alerts for people who are hard of hearing. The Apple Watch Series 12 and Apple Watch Ultra 4 aren’t getting a major hardware makeover, but they are getting some significant software updates.
Apple is taking aim at the growing wave of AI-powered wearables with new “Audio Intelligence” features that can rewind moments and help users remember details from their everyday conversations.
The smartwatches are introducing a “Live Rewind” feature that shows the previous 15 seconds of a conversation as a text snippet, and a “Siri Recap” feature that’s designed to help you remember key moments from daily conversations, like takeaways from a team meeting or a parent-teacher conference.
The Apple Watch Series 12 starts at $399, while the Apple Watch Ultra 4 costs $499. Preorders open today, with availability in stores beginning September 18.
AirPods 5
The latest generation of Apple’s wireless earbuds, the AirPods 5 introduces several upgrades, including improved audio quality, stronger active noise cancellation, and expanded Siri and Apple Intelligence features.
Apple says AirPods 5 can reduce background noise by 50% more than the previous generation. They also feature volume control on the stem, which was previously only available on Apple’s more expensive AirPods Pro.
Transparency mode on AirPods 5 has also been improved to allow users to hear nearby voices and ambient sounds more naturally.
The AirPods 5 offer up to five hours of listening with active noise cancellation on a single charge. The charging case brings total listening time up to 22 hours.
AirPods 5 start at $129, while the version with a Wireless Charging Case costs $149. Preorders begin today, with the earbuds set to arrive on September 18.
Revamped Health app
Apple announced a redesigned Apple Health app that takes advantage of Apple Intelligence to make better sense of your health data.
The updates introduce a new Insights tab with a summary of the most timely health information, along with personalized guidance, assessments, a new “Readiness” score, and a calculation of your “Health Age.” The updates also introduce a new Longevity tab that uses metrics from your Apple Watch and iPhone to assess your overall health across factors such as sleep, movement, heart health, and more.
The revamped Health app rolls out later this year, starting in U.S. English.
